Comments on: Social media herd mentality, Tulum edition: A perspective from our CEO

By: carly flores

carly flores — Mon, 29 Dec 2025 19:51:29 +0000

Needs to be said in 24-point bold!

By: Anne Glennie

Anne Glennie — Sun, 28 Dec 2025 17:48:38 +0000

This is great news! I spent a lot of time in Tulum and swore two years ago I wouldn’t return. Perhaps I just need to wait a little longer.

By: RangMX

RangMX — Mon, 22 Dec 2025 14:39:11 +0000

I like that they opened up more supermarkets, especially la comer. Chedraui was crazy busy even during non peak days and the lines were horrendous. We were just in Tulum as well last week. Jaguar park was not busy at all.

By: Vicki Cole

Vicki Cole — Sun, 21 Dec 2025 21:30:04 +0000

Gives me hope for Puerto Escondido now! Thank you for writing this article.

By: Travis Bembenek

Travis Bembenek — Sun, 21 Dec 2025 17:23:56 +0000

In reply to kenneth osgood.

Kenneth –
That’s a very interesting perspective and comparison.

By: kenneth osgood

kenneth osgood — Sun, 21 Dec 2025 15:27:51 +0000

It seems like this happens to tourist towns that cater too heavily to gringos and Europeans. Think Sayulita. And right next-door to Sayulita is Puerto Vallarta, which still draws more Mexican tourists and Keeps growing but routines its personality. Thanks for the great thought-provoking article.

By: David Palmer

David Palmer — Sun, 21 Dec 2025 14:18:02 +0000

Great article. It’s good to hear that Tulum is getting its Mojo back.
First time I was there was in 1973, definitely early Phase 1; then again in 2004 with family – still quite a laid back place.
Sometime after that it was designated a Pueblo Magico – that’s when it seemed to lose its magic. We visited in 2018 and were appalled at the prices and traffic on the 9 kilometer beach strip and again in 2022 when I lost my room key card and the hotel charged me 500 pesos for a replacement.
That’s when we took Tulum off our places to visit list.
I wish it well in the future.

By: Steve Zimmerman

Steve Zimmerman — Sun, 21 Dec 2025 04:38:21 +0000

You describe the boom and bust cycle well, Travis. Nothing new under the sun. I don’t think a tourist-based economy really works well for anyone in the long term.

By: Kerry Hoffman

Kerry Hoffman — Sat, 20 Dec 2025 23:45:09 +0000

We have a home in Tulum and lived full time in Tulum for 5.5 years. We now live in SMA most of the year. We have been back in Tulum for 2 weeks and I completely agree. It seems to be doing a complete turn around to the Tulum we fell in love with. Yes it’s growing but I think all of the bad instagram press is probably a good thing.. in a way. I am feeling a much more family vibe and a much cleaner town than even a month ago.